Wednesday, August 4, 2010


In the past few years there has been a marked rise in the number of 50+ entrepreneurs. The increase is a result of several factors. First, people 50+ are not getting new jobs or re-hired as quickly as they had hoped, and second, there are many people who have always dreamed of doing their own thing and now is the time. But I believe there is a third reason, and maybe the best see a need and you create a product or business to fill it.

I just read a story about two Baby Boomers in Verona, New Jersey,who haven't completely rewired, but used their smarts acquired in other careers to invent a product that is catching on in the senior market: the STAY CANE.
Their story is both fun and inspirational and their product is both needed and a revenue generator!

So keep your eyes open; do your own market research and maybe the next big idea will be yours! As I love to say-- you never know!

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