Friday, January 7, 2011

What Do I Stand to Gain and Lose This Year?

Last year I asked readers to stop making resolutions they know they won't keep. This year I'm going the next step by asking you to focus only on the "in the gut" resolutions that you really do want to make a reality.

In other words what I'm saying is STOP WITH THE LIP SERVICE! The number one resolution every year is to lose weight. So if you are one of the millions of people who want to lose weight for health, appearance,or longevity reasons, then read on.

A NY Times article about "bulge busting companies" like Weight Watchers, Nutrisystem, and Jenny Craig highlights how these companies are making it more user friendly to help dieters achieve their resolutions.

This same article also talks about apparel companies like Fila and Reebok who are manufacturing toning apparel that is engineered to make working out more effective. These are just a few examples of how consumers can leverage resources to make resolutions realities. There's no getting around the reality that using these products and services does cost money.

And here is our challenge to you in the New Year-- ask yourself, "what will be my return on this investment?" I bring this rewired way of thinking to you because this year when I spend discretionary money, and each of us describes discretionary differently, I'm going to ask myself, "how will I benefit from this purchase or service?"

Successful businesses focus on ROI, return on investment. Why not individuals? Let 2011 become the year of Personal ROI. However, if weight is on your resolution list this year, ask yourself, before you spend any money, what do I stand to lose? By losing weight and inches, you will be gaining the achievement of your goal.And you could gain by becoming overall healthier,more youthful appearance, improved muscle mass, toned, great abs, and on and on!

So these companies, like FILA, Weightwatchers, etc, and my new way to rewire your thinking could help you get rid of the lip service and get on with your life!


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