50 + Workers: Put Your Best Self Forward!

The job market for the 50+ age group seems to be improving.  Slowly unemployment is declining. But mature workers continue to meet obstacles (real and imagined) that are preventing them from working.  AARP has provided some excellent articles and tools for this group.  One of their articles published earlier this year, How Should Older Workers Navigate the Job Market? is particularly helpful.  They also have a Life Reimagined for Work section which provides tools for job seekers.

There are many reasons why this group is seeking employment: need the money for themselves, to support children, grandchildren, or parents; miss the social environment work provides; want to continue to use their skills or develop new ones.  The list goes on. 

Research, our own and from others’, has unearthed that many people ages 50-65 who are seeking a job are physically and/or emotionally tired and anxious.  Some have disabilities that make working an even greater challenge. These circumstances make it even harder to keep looking. Unfortunately burn out, rust out, and the apathy that comes from repeated disappointment is telegraphing their state of mind to interviewers. As one HR staffer told us, “They look rejected before the interview even starts.  Where is the motivation? Quite a few let their anger at their circumstances seep through. Some actually say that they never expected they would have to be working at this life stage.” Not very positive, is it?

We recommend that people get to know their drivers....reasons why they work beyond a paycheck.  Knowing your drivers will improve your chances of finding a job that you are happy about doing.  We recently asked staffing executives what these mature job seekers can do to set themselves apart from the pack and highlight their talents.  Here are a few suggestions they offered.

1. Show up prepared and dressed appropriately. Look like you want the job.
2. Never forget you are a skills merchant. Tell us what you have done to keep your skills relevant and up to date, e.g. do you take classes, attend seminars, get training. Remember it is a competition (we suggest individuals take the Rewirement Ramp Up Quiz to get to know themselves better before the interview).
3. Be prepared to talk specifics.  Tell us what you have that is pertinent to our job opening and our business.
4. Be confident.  If you act dejected you will be rejected.
5. When we ask, “What do you know about our company?” be able to answer it with specifics.  Research their website, read Google articles, find out who their major competitors are, and if you can ask current or former employees about the culture.  You would be amazed how many people never go on the company website prior to the interview.  What a lost opportunity.

It sounds simple, but finding a job over the age of 50 is not easy.  Nothing worth getting is easy. However, many people over 50 are finding employment.  So if you are looking for a job or thinking about it. Get ready; Get Rewired; then go for it.

 

Boomer Entrepreneurs

Our friend, Marc Freedman,founder of Civic Ventures, recently published an article in The Harvard Business Review on Why Older Entrepreneurs Have an Edge. It is a hot topic these days with Boomers who have either exhausted themselves looking for a job without success or for retirees who want to do something cool, meaningful and profitable in their next act. Marc's beat is civic engagement....giving back to society...and entrepreneurship is one way for people to do something philanthropic or charitable. The article quotes studies and statistics on later life (over 50) entrepreneurship. It is reassuring to see that it is possible to open a new chapter of your working life based on what is referred to as "experimental genius." He states that, "...creativity and innovation spike for many in later life." We couldn't agree more. Intellectually it is possible to create something that can be turned into a successful business either for profit or not for profit. It can be done! But wait. Having the creativity and ideas to start something new is a wonderful thing. But becoming an entrepreneur regardless of age takes some other attributes that often mean the difference between success and failure. After all there are a bunch of great ideas that have failed and later life entrepreneurs who have lost everything including money and self confidence. That is just the prologue and in no way should discourage a budding grey entrepeneur. But it takes more than a good idea. Here are a few things to ask yourself if you are thinking of taking the "E" plunge. First of all, entrepreneurs take risks. What is your tolerance level for risk? If you have worked for someone else all your life, it is probably because you were successful at working for someone who provided the tools, resources and stability of a job and the perception of job security. We all know job security is a dream today, not a reality. If you had the appetitie for risk why would you have stayed? Secondly, Entrepreneurs always find out it costs more to start a business than they thought it would. Do you have the money to spend and possibily lose without jeopardizing your family? Another question to ask yourself, is do you have the stamina? Entrepreneurs work long hours with few days off. Yes, you take out your own garbage! Is that how you want to enjoy the next five years? The list of questions goes on. If you are serious about it, get cracking. Do your homework, count your money, analyze the competition and the marketplace. Opportunity may be in front of your nose. In the end you may decide to hold that nose and take the plunge! If you do, good luck. All entrepreneurs know you have to work hard and work smart and of course be lucky!